Yvon chouinardlegendary climber, businessman, environmentalist, and founder of patagonia, inc. His tinkering led to an improved ice axe that facilitated the french ice climbing technique and is the. Yvon chouinard legendary climber, businessman, environmentalist, and founder of patagonia, inc. The education of a reluctant businessman, is an inside look at the outdoor business and patagonia founder yvon chouinard s peculiar, inventive. Apr 16, 2018 yvon chouinard was born in maine in 1938. Ive read that you should build a house, have a kid, and write a book.
Yvon chouinard has never been a typical businessman. By yvon chouinard, founder, patagonia the tradition and culture of food have always been important to us at patagonia. Apr 8, 20 yc is a rock climber, environmentalist and outdoor industry businessman, noted for his contributions to climbing, climbing equipment and the outdoor gear business. Explore books by yvon chouinard with our selection at. Nov 17, 2016 chouinard is a legendary climber, surfer and environmentalist. The education of a reluctant businessman, is an inside look at the outdoor business and patagonia founder yvon chouinards peculiar, inventive. Ten years after its original publication, penguin books has released a completely revised and expanded edition of patagonia founder and owner yvon chouinards classic 2006 memoir, let my people go surfing. The original intent in 2005 for writing let my people go surfing was for it to be a philosophical manual for the employees of patagonia. He is also the cofounder with craig mathews of 1% for the planet and the author of let my people go surfing.
Yvon chouinard, founder of patagonia host jessica harris speaks with yvon chouinard, the founder of patagonia. Excerpted from the preface to the second edition by yvon chouinard, founder and owner of patagonia, inc. Climbing ice by yvon chouinard september 01,1978 01jan1657. Chouinard was the executive producer of the film, and he was also featured in the film commenting about dams. Yvon saves is a man believed to be saving the world, one fleece jacket at a go. The education of a reluctant businessman with more than 40. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. Life advice from yvon chouinard this link opens in a new window. Discover book depositorys huge selection of yvon chouinard books online. He doesnt want his business to get in between him and some really good waves. What weve learned from patagonias first 40 years by chouinard, yvon, stanley, vincent isbn. Editor, karla olson, is the director of patagonia books. Tucked behind the companys main building like a wellpreserved shrine stands a corrugatedtin shed, in which yvon chouinard. His family moved to burbank, california when he was eightyearsold.
When he was 14, chouinard joined a falconry club and learned how to rappel down cliffs. Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person. He has frequently disappeared for months, sometimes for half the year, to fish, climb, kayak, surf, skiand preservethe planets. Yvon chouinard is the founder and owner of patagonia, inc. The responsible company, by yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draw on the their 40 years experience at patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. Patagonias yvon chouinard revises let my people go surfing with a foreword by naomi klein, yvon chouinard revises his book on how to run a responsible business 11 years after its original. Keeping the minutes was his first writing assignment outside school, and the previously unpublished southern california falconry club documents one of the most formative times of his life. In the responsible company, published by patagonia, yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draw on their 40 years experience at patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. Join facebook to connect with yvon chouinard and others you may know. The education of a reluctant businessman, his 2005 book. Click and collect from your local waterstones or get free uk delivery on orders over. Yvon chouinardlegendary climber, businessman, environmentalist, and founder of patagonia. Sep 06, 2016 the patagonia trip was a watershed moment.
Yvon chouinard s most popular book is let my people go surfing. Find all the books, read about the author, and more. Let my people go surfing 8 philosophies from patagonia. Let my people go surfing including 10 more years of business unusual paperback the tale of an itinerant climber. The purpose of the revised edition of this book is to share what we have done in the last decade and what we plan to do in the decades ahead to achieve our goals. See more ideas about yvon chouinard, yosemite climbing and patagonia. Chouinard is a legendary climber, surfer and environmentalist. He cofounded, with craig mathews, 1 percent for the planet, a group of businesses giving back to. He takes copious time off, lets employees manage themselves, and tells customers not to buy his products.
I wanted to create in patagonia a model other businesses could look to in their own searches for environmental stewardship and sustainability. Yvon chouinard, patagonia patagonias founder still loves to blaze a trail. I knew, after 35 years, why i was in business, chouinard wrote in let my people go surfing. Company founder yvon chouinard discusses his business philosophy in his new book, let my people go surfing. Open it anywhere and enjoy the photographs by the worlds leading surf and climbing photographers jeff johnson, jimmy chin, scotty soen, and danny moder.
Yvon chouinard, the man who pioneered environmental activism, claims to be more interested in scaling mountains than in making money. Yvon chouinard has 30 books on goodreads with 35043 ratings. He takes copious time off, lets employees manage themselves, and. On our many travels, the mealscedarplanked salmon with first nations friends in bc, tsampa in yakhair tents in tibet, asado and chimichurri with patagonian gauchosbecome a vital part of the experience. The responsible company, by yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draws on their 40 years experience at patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. Dec 23, 2016 yvon chouinard, the owner and founder of outdoor clothing company patagonia, has surfed his entire life.
In 2018, in acknowledgment that sustainability and responsible practices are core to patagonia, yvon chouinard was recognized with the sierra clubs top award, the john muir award. Everyday low prices and free delivery on eligible orders. He is also the reluctant entrepreneur who founded patagonia, inc. Yvon chouinard, founder of patagonia, talks about his life lessons in new book patagonias yvon chouinard talks his new book some stories. Oct 11, 2016 the revised seminal book, let my people go surfing. His second company, patagonia, is known for its environmental focus.
Yvon chouinard pioneered rock climbing in america and founded the popular outdoor clothing brand patagonia, but his true legacy is his commitment to political and. A mountain climber, surfer, fisherman and environmentalist, the founder of patagonia. The inspirational life story of patagonia founder yvon. Lessons from the edge of business and sport featuring yvon chouinards iconic storytelling, favorite writings and life. The revised seminal book, let my people go surfing. On our many travels, the mealscedarplanked salmon with first nations friends in bc, tsampa in yakhair tents in tibet, asado and chimichurri with. About the author yvon chouinard is the founder and owner of patagonia, inc. According to fortune magazine, chouinard is arguably the most successful outdoor industry businessman alive today.
Let my people go surfing paperback book by yvon chouinard. Over decades of growth, he has implemented a unique philosophy ab. The book includes stories of events and experiences that inspired chris malloy, yvon chouinard, and doug tompkins to choose paths committed to saving whats left of the wild world. At patagonia, a visitors first impression blurs myth and reality. At the centre stage of patagonia company stands its most valuable pillar and founder, yvon chouinard. Yvon chouinard, the owner and founder of outdoor clothing company patagonia, has surfed his entire life. The education of a reluctant businessman, and the coauthor of simple fly fishing. Yvon chouinard, founder and owner of patagonia inc. Yvon chouinard is an american rock climber, environmentalist, and outdoor industry billionaire businessman. Lessons from the edge of business and sport life is a lot easier if you break the rules, says yvon chouinard, the founder and ceo of patagonia.
Founder of patagonia fishes half the year, tells his. I never expected at that time that this simple book would be translated into more than ten languages, be used in high schools and colleges and even be influential in large corporations. Chouinard is one of the leading pioneers in the climbing and outdoor apparel field. The new edition it has about 40% more content, a lot more about what we plan to do in the future, a lot more about agriculture and what we. Yvon chouinard showing crow children how to fish in montana.
In his book, chouinard says sales grew 25% in the middle of the. Yvon chouinard, patagonia patagonia s founder still loves to blaze a trail. Yvon chouinard, a noted alpinist and environmentalist, is the founder and owner of patagonia, inc. Uncover great stories and history on climbing, surfing and fly fishing in our selection of outdoor books by yvon chouinard and others at eu. The new edition it has about 40% more content, a lot more about what we plan to do in the future, a lot more about agriculture and what we plan to do with patagonia provisions and management. Being a climber, surfer, am entrepreneur, an environmentalists and a known philanthropist, he certainly stands out as one of the few business men who attained. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. Patagonias yvon chouinard revises let my people go. Lessons from the edge of business and sport patagonia, april 2019, hardcover, patagonia founder yvon chouinard recounts being elected secretary of his falconry club when he was 15 years old. Yvon chouinard biography yvon chouinard is founder and owner of patagonia, inc. Yvon chouinardlegendary climber, businessman, environmentalist, and founder. Ahead of its time, patagonia has always put purpose before profit and has remained true to its values, despite phenomenal growth. Were taking a break for the holidays, so we bring you this favorite from the last year.
In 1973, yvon chouinard started the company to make climbing gear he couldnt find elsewhere. Books by yvon chouinard author of let my people go surfing. A mountain climber by calling and an entrepreneur, it appears, by accident, chouinard has made building a company look easy. Let my people go surfing by yvon chouinard is the story of us outdoor clothing and equipment company patagonia, long regarded as a global pioneer in sustainability. In 1973, yvon chouinard started patagonia to make climbing gear he couldnt find elsewhere. Yvon chouinards most popular book is let my people go surfing. Yvon chouinard, a noted fly fisherman chosen by fly, rod, and reel as angler of the year in 2009 and environmentalist, is the founder and owner of patagonia, inc. The education of a reluctant businessman paperback september 5, 2006. Behind those big numbers stands yvon chouinard, patagonias founder. Listen to how i built this with guy raz episodes free, on demand.